We build long lasting, authentic and personal brands powered by inspiring creators. We provide teams, processes, tools and actionable solutions to start a business from scratch, or accelerate an existing venture.

Our Services

BRANDing &

We rethink brand positioning, challenge existing strategies, open new paths, deliver actionable plans with a team of creators to to break into uncharted territories.

✦ Market research
✦ Consumer insights
✦ Brand vision
✦ Brand strategy
✦ Brand Platform
✦ Storytelling

✦ Go-to-market
✦ Retail strategy
✦ Omni-channel strategy
✦ Brand acceleration
✦ CSR Analysis
✦ Optimization


We help you create innovative products, with the support of industry experts and in adequation with your business objectives.

✦ Branding
✦ Creative ideas
✦ Moodboards
✦ Poduct design
✦ Product concepts
✦ Product briefing

✦ Technical development (cosmetics, textile, access.)
✦ Production support
✦ Manufacturing follow-up
✦ CSR Analysis
✦ Optimization


Based on your specific brief we drive your development from strategy to product delivery, bringing together a bespoke and team of industry experts.

✦ Financing & growth plan
✦ Business plan
✦ Vision & strategy
✦ Brand platform
✦ Branding
✦ Moodboards
✦ Creative ideas

✦ Product design
✦ Technical development  
✦ Packaging support
✦ Production support
✦ Manufacturing follow-up
✦ Go-to-market
✦ Retail strategy

questions &

We love being innovative, creative and partner on the long run to deliver unconventional projects.

What is Branding? 

Branding is a marketing action aimed at positioning a brand favorably in the mind of the consumer.

It includes all the aspects that intervene in the brand image of a company: its graphic and editorial charter, its visual identity, its values, the quality of its products, its logo.

Branding is done in three steps: defining the brand's identity, creating the storytelling and communicating the brand's mission, vision and values.

At Shimmers we believe this is a key foundation to a successful project.

What is a brand platform?

The brand platform is the foundational tool of the brand strategy that aims to ensure clarity, consistency of speech and actions of the brand. The brand platform includes: the brand's mission, objectives, target audience, positioning, core values and value proposition.

Establishing a consistent and comprehensive brand platform is essential to positioning your brand.

How long does it take to complete a brand launch project?

Creating a brand cannot done overnight. It all depends on your project, your brief and your constraints, but especially on the product category. In general, it takes between 6 and 18 months depending on the catégory of products you are considering.

What are your services and skills?

Shimmers is an independent brand incubator, made up of a passionate team that integrates all the expertise needed to follow a project from A to Z: design, production, marketing and sales strategy, operational follow-up. 

We operate on the whole cycle by calling upon the best experts: strategy and business plan, creation, conception, production, commercial and operational strategy.

We like to create sustainable brands and products with high added value.

Is it possible to provide support in the form of a mission?

According to your needs, we can accompany you on a specific axis of your project. We have accompanied one of our clients on his financial strategy, as well as on the implementation of a communication plan and the writing of his newsletters. It is therefore entirely possible to split our services into missions, à la carte, depending on what is most useful for you. Our motto: agility!

How do you manage product compliance?

Shimmers works with regulatory experts who follow a strict legal process to ensure that your products are in compliance. For example, to sell a cosmetic product on the European market, it must be demonstrated that it is safe for human health when used under normal or reasonably foreseeable conditions of use.

The Responsible Person must then ensure that a report on the safety of the cosmetic product is established in accordance with Annex I of Regulation (EC) No 1223/2009.

The Responsible Person must also keep a Product Information File, which must be kept for ten years from the date on which the last batch of the cosmetic product was placed on the market.

Any cosmetic product placed on the European market must be notified electronically to the European Commission on the CPNP portal in accordance with Regulation (EC) No 1223/2009. The information provided is made available to the competent authorities of each European country in order to monitor and analyze the market but also in order to inform consumers.