Development of a complete Doctor’s Brand
"I’ve been working with the Shimmers team for almost a year on my Skincare project. Their advice, level of expertise and experiences allow me to save a lot of time and avoid multiple mistakes. They challenged me on my preliminary ideas, and my project is getting clearer and more defined as we progress. We’ve gone beyond what I initially thought would be possible! I also want to mention how serious and constant the team is, I can speak with them anytime and they work with me on a daily basis like if it was their own project."
Shimmers Client, Skincare Doctor’s Brand
Define and strengthen key messages
Development of a dermatologists panel
360 Vision and support
"Shimmers is a unique agency. Sophie-Lisa and Quentin are two very complementary experts offering a variety of skills. For Mimétique, I worked with Shimmers on my 360° marketing plan and my scientific speech. They challenge me in a very positive way and listen to my needs according to my budget. They have a real sense of priorities and project structuring, which is often lacking in a brand founder who doesn't always have the necessary hindsight. 100% available, their follow-up is very natural, coherent and serene. We feel that they have a perfect command of their subject. It's a chance to work with them and a real game-changer for Mimétique!
Shimmers Client, Mimétique Team
Personal branding development
Brand positioning
“Working with SHIMMERS has been a true pleasure. Sophie-Lisa and Quentin come with a wealth of knowledge in the fashion and beauty industry across strategy and marketing. Their consulting services come with in-depth research, professionalism and a diplomatic attitude. We look forward to more work together in the future.”
Jessica Kahawaty and Team
Brand identity, expansion strategy and 3years P&L
Shimmers helped the brand creator on various levels. Brand identity: refine the brand book in order top help the brand evolve. Propose new semantics and written elements to strengthen the positioning and differentiation vs competition.
Expansion strategy and P&L: help the brand work on new horizons in the next 3 years in order to have a clear vision of the priorities for growth.
Newsletters and communication: write a complete batch of newsletters to help the brand communicate with the right tone of voice about the Spring Summer 23 collection.
Development of a complete holistic haircare range
Development of a full 360 Strategy for the creation of a new holistic haircare brand.
Brand book: define the brand mission statement, promise, values and target consumers in order to set a clear positioning.
Market analysis and product lineup: set the right competitive benchmarks and position the brand from the style, the tone of voice, the number of skus and the pricing strategy.
Product concepts: produce clear and detailed product concepts , with benefits, key ingredients and packaging for each of the products.
Names and brand identity: proposed a set of brand names and graphic identity codes.
